广告


本科
|
文学学士

计划的细节

广告 is all about how businesses create meaningful connections with audiences. 作为一个广告专业的学生, 你将进入创造性头脑风暴的领域, 同时学习数字媒体和市场调研分析, 撰写和设计吸引人的广告和广告活动.

在这里, you'll have the opportunity to focus on work that benefits the community through courses that partner with 辛辛那提-based businesses 和 organizations. You'll also gain experience through interning at local 和 national advertising agencies 和 graduate ready for a meaningful, 广告创意职业.

学位授予

广告学文学士

课程

The sample course sequence below illustrates class offerings for the 广告 major. 咨询官方 推荐十大赌博靠谱网络平台课程目录 详细的注册和咨询信息.

秋天

  • 核心101 - GOA............ 0cr.
  • Comm 101 (OC标志)或Comm 123............ 3cr.
  • 英语作文或修辞............ 3cr.
  • 第二语言选修 ............ 3cr.
  • 核心100第一年研讨会或Theo 111神学基础 ............ 3cr.
  • Math 105 (Math a placement level) or Math 116 (Math Perspectives) ............ 3cr.

春天

  • 核心102 - GOA............ 0cr.
  • Comm 101 (OC标志)或Comm 123............ 3cr.
  • 历史的视角............ 3cr.
  • 第二语言选修 ............ 3cr.
  • 核心100第一年研讨会或Theo 111神学基础 ............ 3cr.
  • Phil 100伦理学是哲学的入门 ............ 3cr.

秋天

  • 传播艺术课程 ............ 3cr.
  • 创造性的观点 ............ 3cr.
  • 哲学视角 ............ 3cr.
  • 社会科学选修课 ............ 3cr.
  • 定量推理标志 ............ 3cr.

春天

  • 通讯员206(写旗) ............ 3cr.
  • 英语205文学与道德想象 ............ 3cr.
  • 神学观点(THEO 200+) ............ 3cr.
  • 科学的角度 ............ 3cr.
  • 自然科学选修课 ............ 3cr.

秋天

  • 传播艺术课程 ............ 3cr.
  • 传播艺术课程 ............ 3cr.
  • 多样性标志(COMM 323、324或其他) ............ 3cr.
  • E/R & 焦点旗(COMM 477) ............ 3cr.
  • 一般的选择性 ............ 3cr.

春天

  • 传播艺术课程 ............ 3cr.
  • 传播艺术课程 ............ 3cr.
  • 人文选修课 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.

秋天

  • 传播艺术课程 ............ 3cr.
  • 传播艺术课程 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.

春天

  • 传播艺术课程 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.

广告课程

广告专业课程示例:

  • 复制与设计的要素(COMM 237) - 掌握创意策略, visual communication 和 persuasive writing skills while crafting advertisements across various media platforms.
  • 观众调查 & 研究(COMM 329) - 本课程是一门集锦的考试与考察, analysis 和 the uses of audience-related information to create effective messages 和 campaigns. Topics include design, sampling, data collection 和 statistical analysis. This course reviews quantitative 和 qualitative research methods most commonly used in the field of communication including broadcast ratings 和 other syndicated research.
  • 广告中的媒体策略(COMM 332) - This course covers analyzing the characteristics of different media platforms 和 evaluating their relative efficiencies, equipping you with essential skills for successful advertising campaigns.
  • 广告创意策略(COMM 430) - Explore the theoretical foundations 和 creative processes behind developing advertising 和 promotional strategies. This course delves into the utilization of research data to develop 和 assess advertising strategies, covering the essential skills to create impactful advertising campaigns.
  • 高级研讨会(COMM 439) - Merge your knowledge from the advertising major to craft an original advertising campaign tailored for a real-world client. Produce deliverables that not only meet client needs but also serve as valuable additions to your professional portfolio, 提供广告领域的实践经验.

广告事业

99% 推荐十大赌博靠谱网络平台的本科生, 包括广告专业的学生, 工作, volunteering or in graduate school within six months of graduation (Class of 2022). 探索泽维尔的 职业成果仪表板 按专业查看职业成果.

最近的学生实习情况(在所有通信专业中): 宝洁公司 & 赌博, ESPN, 五三银行, NCAA, 梅西百货, 亚马逊, 四大娱乐集团, 全面优质物流, 仁慈的健康美国广播公司

广告专业学生的职业: 客户经理, 竞选经理, 通信专家, 内容协调员, 数字广告专员, 销售协调员, 营销经理, 媒体规划师, 促销经理, 公共关系经理, 销售经理, 社交媒体营销助理

更多: 泽维尔的 职业发展办事处 assists students in their search for employment by offering individual career counseling sessions, 举办研讨会和维护雇主数据库. More than 100 nationally known companies visit the campus annually to interview graduating seniors for open positions.

广告俱乐部

  • 〇广告俱乐部 广告俱乐部, part of the nationally renowned American 广告 Federation (AAF), specializes in uniting creativity 和 advertising within the Xavier Community.
  • 未来的商业领袖 Members explore business processes firsth和 by networking with 和 learning from various business leaders in 辛辛那提 和 beyond. Events from past years have included trips to Silicon Valley 和 Chicago, 工作见习日和客座讲师.
  • 泽维尔营销俱乐部 泽维尔营销俱乐部与 美国市场营销协会. 俱乐部为学生提供了获得更广泛知识的机会, 现实的, 更多面向实际的营销活动. The 市场营销 Club strives to improve each member's marketability in today's highly competitive job market.
  • 美国公共关系学生协会(PRSSA The 公共关系 Student Society of America (PRSSA) is a national, student-managed organization offering a campus program of speakers, 技能培养活动和社会活动.

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人人为我

推荐十大赌博靠谱网络平台, located in 俄亥俄州辛辛那提, is nationally recognized as a top university by U.S. 新闻 & 世界报道 和 普林斯顿评论. 99%的学生, 包括广告专业的学生, 工作, volunteering or in graduate school within six months of graduation (Class of 2022).

Gain Expertise in an 广告 Program Focused on Real-World Learning

一个学生和教授在桌子旁谈话

广告课程将理论与实践经验相结合, equipping you with a strong portfolio to impress potential employers. 在你的高级课程中, you'll create an original advertising campaign for a real client, allowing you to apply your skills in a professional setting 和 enhance your portfolio.



在俄亥俄州辛辛那提开始你的广告事业

辛辛那提市中心夜间的天际线

辛辛那提, 俄亥俄州是一个广告业蓬勃发展的城市, 这样你就有无数的实习机会了, job opportunities 和 networking events that will enhance your academic experience 和 career prospects.


俄亥俄州辛辛那提


体验变革教育

Students in the advertising major learning from a Jesuit professor

重点是社会正义和道德决策, you'll not only develop your creative skills but also learn to use advertising 和 media as a tool for positive change. Engage with a supportive community that encourages critical thinking, 同理心和对人类经历的更深刻理解.


耶稣会教育

以优异成绩毕业

你在寻找学术挑战吗? The University Scholars Honors Program offers incoming students a more challenging curriculum 和 close support from professors while completing their undergraduate degree. Acceptance into the program is highly selective 和 includes a $2000 travel grant.

大学学者荣誉计划详细信息

推荐十大赌博靠谱网络平台广告专业

广告 is an academic major in which students learn to connect marketers to consumers through creative 和 strategic campaigns. The 广告学文学士 is a four-year program designed to not only teach students what it takes to be an advertising professional, 还包括如何运用他们所学到的技能和原则. 学生探索行业的各个方面, 包括广告的基本原理, 媒体计划, 研究与管理.

推荐十大赌博靠谱网络平台 文理学院 challenges students to develop an integrated underst和ing of humanity, 世界, 和 God by pursuing the questions raised in 泽维尔的 core 和 departmental curricula. The 文理学院 is the oldest 和 largest college at 推荐十大赌博靠谱网络平台. The college provides an excellent liberal arts education in the Jesuit tradition that prepares students for careers, 专业或研究生院, 以及全球化社会的生活.

推荐十大赌博靠谱网络平台是一所位于辛辛那提的私立大学, 俄亥俄州, providing a liberal arts education in the Jesuit Catholic tradition. Founded in 1831, the University is the sixth-oldest Catholic university in the nation. It has been ranked among the top 10 master's-level universities in the Midwest by U.S. 新闻 & 过去二十年的世界报告. 普林斯顿评论 names it one of the "Best 385 Colleges in America."